(Concept mapping, Visual Rhetoric, information packaging, etc.)

This technique is based on the concept that the more the brain is organized, the more it operates schematically. It provides a more comprehensive perception of the assumptions contained in their relationships. It provides a third level of intelligence, the so-called intelligence of the eye (chapter 9, no 5).


This form of display provides an overview that reveals, through association between the two hemispheres of the brain, the lines of force, relationships, proportions and anomalies.

Here is the process :


Here is the four-stage model of the company Fake Row :

Ever since the beginning of time, humans have used symbols to create and convey meaning ; for example, the signs of the zodiac date from the fifth century BC:


In the Middle Ages, there were many iconic codes because there were almost no books except religious texts. An example of a code used in Germany :


The field of schematics began in 1785 during the 1st Industrial Age through the work of the pioneer William Playfair. He had to explain visually the first large amounts of data while searching for solutions.

The next major phase of schematics began in 1957, when the RAND corporation began to visually extrapolate the trends it was researching. Then large engineering projects began using schematics ; graphs able to compare visually very large amounts of data that were the equivalent of today’s Big Data. Since then we use both quantitative graphs (how much?) and qualitative graphs and images (Why, How, When ?) :


With the transition (2000-2010), schematics have become more complex once again as they have become tools for decision making : schematic capsule, knowledge maps, GIS system, chart business edge scheme operation, which led to the development of a generation of predictive tools. This development was sparked by a new exponential explosion in the amount of data necessary to process, caused by the Big Data of the 90s, the new computing capabilities of computers, the appearance of the Cloud and the use of 3D.

See the example below – a map of the United States that shows air currents at various moments in time via the use of a satellite visualization system and sophisticated algorithmic calculations :

(The Economist, July 6, 2013)

A third generation of schematics is now appearing in the post-industrial era using powerful representational and computational devices and capabilities (3D, long data, design thinking, etc.) Today, in large groups, wall screens are workspaces where users place their hands onto and into information according to what the eye perceives.

This becomes a ballet of gestures to interface between a system and a visuo-cultural creator and the Cloud in which the information used is stored.

Below is a screen representation of the company AR & CO depicting a user wearing its communications helmet :

This generation of schematics seeks to manage the new complexity of the human body and its systems (see human genome projects BRAIN) (chapter 3, no 6), the cosmos, the planetary flights, etc. This generation of simulation and modelling of human thought will continue to extend new frontiers, and will demand a new flexibility of users. Thus, we are now approaching the 5th generation of artificial memories :